In the world of diamonds, the Gem and Jewellery Export Promotion Council (GJEPC) has adopted a new standard, aligning with the guidelines set by the Federal Trade Commission in the USA. As per this standard, a "diamond" now refers specifically to a natural stone mined from the earth. With the increasing popularity of laboratory-grown gems, this shift bears significant implications. Currently, diamonds, whether natural or lab-grown, are often sold without any distinguishing prefix. The GJEPC is urging the Indian government to update the Consumer Protection Act to incorporate the new definition of "diamond" as a natural stone. Despite consumers assuming that a "diamond" always signifies a natural stone, the existing laws do not provide explicit protection. The GJEPC aims to address this gap by advocating for clear guidelines to prevent lab-grown diamonds (LGDs) from being misrepresented as natural diamonds. The GJEPC plans to educate the Indian trade industry to ensure fair competition and compliance, empowering all stakeholders in the trade value chain to guide and counsel consumers, thus enhancing consumer confidence. Terms like real, genuine, natural, and precious are inappropriate for describing LGDs. Instead, the term "cultured" accompanied by qualifying terms like laboratory-created or laboratory-grown should be used. The FTC has allowed the use of "cultured" but with specific conditions to prevent confusion. While the term "synthetic" is not recommended for LGDs, it is not prohibited by the FTC.